This happens every year.
As December quietly approaches…
Suddenly
“I don’t want a lot for Christmas… There is just one thing I need…”
It’s like Santa turns on a switch, and you’re hearing Mariah Carey singing “All I Want for Christmas Is You” in every store, every street, every alley.
Ever wonder why?
Because it works.
People love it. They will stop, listen to the song for a few seconds, smile, and start shopping—knowing Christmas is around the corner.
And the stores know…
Don’t change what’s working.
Same for great emails.
If an email works—pulling in significant revenue—find a way to reuse it.
One of the best places to repurpose winning campaigns is…
Collection Abandonment Flow
**Lesson for business owner**
If you’ve been following my lessons so far… you should already be sending 4 to 7 story-driven campaigns every week.
Some of them will flop.
No biggy.
But some of them knock it out of the park.
These winning campaigns that draw in surprisingly high revenue?
These are great assets you can use for different product collections.
Don’t try to reinvent the wheel.
Repurpose the winners in your Collection Abandonment Flow.
To be continued…
– WYH