“As an email marketing professional, this email was top notch and it made me laugh. Good job!… Kudos to your marketing team!!!”
(my client: “Keep em’ coming @Wuyen Hsu 🙌”)
This is the feedback I got for a flow I built.
The flow: Winback Flow
The trigger: Any customers who didn’t buy in the last 30, 60, 90 days
The theme: humor
The Winback/Anniversary Flow is one of the flows I do offer a discount code.
As I said in yesterday’s email…
Treat your past customers like kings/queens, and you’ll never worry about retention.
BUT
This doesn’t mean I get lazy… paste an image… slap a discount… drop a flashy “buy now” button… and sit on the beach waiting for the flow to make it rain every month.
That’s a surefire way to position your brand as a cheap discount store.
Remember –
The Winback Flow targets customers who have been on your list for an extended period of time. They have seen multiple offers, read numerous emails, but have not made a purchase again in 30, 60, or 90+ days.
Another “10% off” is not going to save the day.
Another “We miss you. Come back” email is not going to cut it.
**Lesson for business owner**
Winback Flow is a good place to get “creative.”
Go crazy.
Have some fun.
Don’t worry about “pissing off” your customers… or “looking silly.”
Think of it as your “last chance” to pull off a BIG show that can grab your customers’ attention before they leave for good.
To be continued…
– WYH