Recently, I helped a client add ONE email to their post-purchase flow.
This email is 215 words short.
The result?
73% open rate
9.9% click rate
$0.51 revenue per recipient
This is a BRILLIANT sequence I learned from Chris Orzechowski’s MIRM Newsletter.
(yes, it’s a paid newsletter)
(no, I’m not an affiliate… yet)
I won’t disclose the details here, as I respect his work.
Subscribe to his newsletter if you want to find out more.
But the concept is…
When customers complete a purchase, they are red, hot, and wallet in hand.
This is your best opportunity to…
…get MORE sales.
Think:
“Do you want some fries with your burgers?”
This is why upsells work so well.
So… if you can nudge your customers to throw MORE stuff into their current order—without feeling invasive or needy—this can be very (very) lucrative.
And that’s the beauty of:
Before We Ship Flow
**Lesson for business owner**
When it comes to e-commerce marketing, there are only 3 focuses:
Acquisition (CAC)
Average Order Value (AOV)
Lifetime Customer Value (LTV)
Most brands obsess over acquisition… few brands put enough attention to their AOV and LTV. But don’t make this mistake because…
The real margin?
They are in the backend.
Always.
The Before We Ship Flow is a great strategy that increases both AOV and LTV simultaneously.
To be continued…
– WYH