I haven’t written about welcome sequences in a while because I’m so busy making it rain for my clients—week in, week out.
BUT
I’ve been doing some audits and want to share my experience.
Here’s how it goes:
~ I see an ad on FB/IG/YouTube
~ I click through to the online store
~ I optin to see what they have to offer
~ I got the first email:
Fancy Banner
Big Image (taking forever to load)
A flashy button
A discount code
A list of social media icons
Okay. It’s just the first email.
I’m going to give them the benefit of the doubt.
~ Second email… the same
~ Third email…
Zzzzz…
Oops.
I fell asleep before finishing the 3rd email.
Let me take another look at… okay, still the same.
Two questions:
(be 100% honest with yourself)
1) If you take one of your emails, print it out, put it right next to an ad flyer you got on the street… do you see ANY difference?
Now…
2) What did you do the last time someone handed you a flyer on the street?
Someone was trying to give me a flyer right in front of my office this morning.
I. did. not. even. take. it.
So…
If your emails look like this… why would anyone bother?
Talk soon,
– WYH