Email Profit Engine – All Lessons

I’ve shared a lot in the last 49 days…

So, here are all the lessons on how to build an Email Profit Engine for your e-commerce that turns customers into repeat customers every month:

Part 1 – diaper duty email marketing

Part 2 – when you’re famous…

Part 3 – 5 pillars to become more famous

Part 4 – but does this work for physical products?

Part 5 – why advertising works… and fails

Part 6 – LTV

Part 7 – [EPE 1 of 21] – Moolah finding audit

Part 8 – [EPE 2 of 21] – Expanding your segment

Part 9 – [EPE 3 of 21]  – ‘Get out of jail’ Plain Text Template

Part 10 – [EPE 4 of 21] – Laidback Promo Calendar

Part 11 – the 1-2-3 combo

Part 12 – [EPE 5 of 21] – Simple Story Campaigns

Part 13 – [EPE 5.2 of 21] – Simple Story Campaigns

Part 14 – [EPE 5.3 of 21] – Simple Story Campaigns

Part 15 – [EPE 6 of 21] –  Deliverability Monitor

Part 16 – [EPE 6.2 of 21] –  Deliverability Monitor (plus a rant)

Part 17 – [EPE 6.3 of 21] –  Deliverability Monitor (how to inbox more)

Part 18 – A quick recap

Part 19 – #2 in your 1-2-3 combo

Part 20 – [EPE 7 of 21] –  Cart/Checkout Abandonment

Part 21 – [EPE 8 of 21] –  Browse Abandonment

Part 22 – [EPE 8.2 of 21] –  Browse Abandonment (Double Tap Strategy)

Part 23 – The #1 most important mindset

Part 24 – [EPE 9 of 21] –  Welcome Flow (first impression matters)

Part 25 – [EPE 9.2 of 21] –  Welcome Flow (a proven outline)

Part 26 – [EPE 9.3 of 21] –  Welcome Flow (a contrarian belief)

Part 27 – [EPE 10 of 21] –  Before We Ship Flow

Part 28 – [EPE 11 of 21] –  Post Purchase Flow (Consumption Flow)

Part 29 – [EPE 11.2 of 21] –  Post Purchase Flow (Optimize for I_______)

Part 30 – “I don’t want to send too many emails 😭”

Part 31 – [EPE 12 of 21] –  Winback/Anniversary Flow (low hanging fruit)

Part 32 – [EPE 12.2 of 21] –  Winback/Anniversary Flow (discount is overrated)

Part 33 – [EPE 13 of 21] –  Cross-sell / Upsell Flow (AOV)

Part 34 – [EPE 14 of 21] –  Review Gathering Flow

Part 35 – [EPE 15 of 21] –  Re-engagement Flow (Sunset to Revive)

Part 36 – [EPE 15.2 of 21] –  Re-engagement Flow (Clickbait Subject Lines)

Part 37 – [EPE 16 of 21] –  Homepage Abandonment Flow

Part 38 – [EPE 17 of 21] –  Collection Abandonment Flow (repurpose and bank)

Part 39 – [EPE 18 of 21] –  VIP Flow (80/20 Customers)

Part 40 – A quick recap on Automated Flows

Part 41 – Doing less (but better)

Part 42 – As FB groups burn to ashes…

Part 43 – #3 in your 1-2-3 combo

Part 44 – [EPE 19 of 21] –  Promotional Launches (Case Study)

Part 45 – [EPE 19.2 of 21] –  Promotional Launches (3 common “costly” mistakes)

Part 46 – [EPE 20 of 21] –  SMS/Postcard (Double Tap 2.0)

Part 47 – [EPE 20.2 of 21] –  SMS/Postcard (ENTERTAIN)

Part 48 – [EPE 21 of 21] – Last Sale (How to handle unsubscribes)

Part 49 – How to keep email marketing stupidly simple

Part 50 – Email Profit Engine – All Lessons (today)

That’s all. 

Hope you enjoyed this series.

I’ll be starting something new tomorrow.

Talk soon,
– Wuyen