Yesterday, I was reading a report on Taylor Swift’s 2023 grossed income.
The report said:
“Additionally, Taylor Swift: The Eras Tour movie has an international gross of 250M USD…”
If you’re a business owner, this idea should get you thinking.
Because the Eras Tour was something Taylor was already doing – regardless of the movie. (in fact, she generated ~900M in ticket sales for the tour alone)
The movie?
It was simply building on the same “content.”
In other words, she did the work once and…
Use the ASSET to generate income over and over (and over) again.
(In my opinion, this is an investment even better than real estate… because you can’t sell your house and still collect rent 🤪)
The bad news is that most of us aren’t superstars…
The good news?
You can do something very similar with your marketing assets.
This is why the final step of my Profit Engine approach is:
Multiply.
In the first three steps…
You’ve mapped out a series of campaigns that can make it rain.
You’ve monetized these campaigns without relying on discount flash sales.
Then, you’ve monitored the result to identify the winning hooks and angles.
Now…
It’s time to take these winners and turn them into assets – so they can generate more sales for you on autopilot.
This includes:
* Repurpose winning campaigns as automated flows to make sales when you’re asleep
* Repurpose winning campaigns as ads to generate more leads/customers
* Repurpose winning campaigns on social media (as posts or shorts) to save a ton of additional work
* Repurpose winning campaigns on your website as blog posts (and you save on hiring content writers)
(bonus: you can even boost these blog posts using services like Quuu to double the traffic source)
These winning campaigns are like an army of “top salesmen” working for you 24/7, even when you’re on vacation.
This provides the leverage to scale your e-commerce to 8 and 9-figures.
Cheering for you,
Wuyen
P.S. – This wraps up the 4Ms Approach to building an Email Profit Engine.
(Map, Monetize, Monitor, and Multiple)
I know.
This is a lot to think about.
But if you have no interest in becoming an email specialist… and want a professional to do it for you… then reach out at “wy<@>wuyenhsu.com”.