Yesterday, I shared a contrarian belief about email marketers.
I want to take it even further… so read it first.
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Done?
Don’t worry. I’ll wait for you in your inbox.
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OKAY.
This morning, I reviewed all my emails for a client.
I noticed:
The highest click rate vs. the lowest click rate… is 1.39%.
BUT
The highest revenue per email is 6,088% higher than the lowest. So, what caused the difference?
Offer. Timing. Position. Hook. List.
And this gives you 3 critical insights:
~ Email is a long-term game
The win or flop of a single campaign means very little
~ Email is not the whole picture
You need to have everything else dialed in, too
~ Email is more strategy than copy
Look. I wear my email storyteller badge. This means I’m proud of the copy I wrote for my clients. But I’ll also admit…
The copy is only the 20%.
The 80%?
Research + Strategy
Talk soon,
– WYH