The results are in!!
I just wrapped up a tough month-long Black Friday Cyber Monday promotion.
What’s the challenge?
The client couldn’t figure out their advertising.
Creatives didn’t stick. Meta update. CAC through the roof.
So… the client TURNED OFF their acquisition starting in September, leaving me with a smaller list than last year’s.
Last year –
The client went all in with their ads, generating 707k worth of new customers in November alone. And they maintain the same spending habits from September to November, building a massive list for Black Friday promotion.
This year?
Down 298k new customers.
And they turned off almost all acquisitions between September and November due to the new tariff.
So… I was fighting an uphill battle from the beginning.
The results?
I increased their email revenue from 141k to 194k
37% growth with 39.49% email attribution.
I am GOOOOD.
Okay. Now that I’m done with the bragging…
Starting tomorrow, I want to do something I’ve never done before.
I want to create a complete:
E-commerce Holiday Promotion Compendium — A classified report where I disclose XXX rules every e-commerce owner must know before running a holiday sale… if you want to maximize earnings with emails people love… without feeling invasive or needy.
…
..
.
What did you say?
Is the XXX a typo?
No.
Because… I don’t know how many rules I’ll end up with yet.
I’m going to create this on the fly — summarizing everything I’ve discovered — and see how far we’ll go.
Once I’m done, I’ll organize everything into a top secret report and lock it away in my safe for MY OWN future reference.
This will be the ultimate playbook for my future promos.
You’re lucky to be on my list right now, because my clients pay me 3-9k a month to do this for them…
…and you get it free of charge.
To be continued…
– WYH