I bet you've never had the experience where you walked into a retail store, and the manager walks up to you saying:
"Welcome! Please look around but DO NOT buy anything. Instead, let's sit down and have a small chat. For the next week or two, I'll demonstrate my 'goodwill' by sending you a lot of articles THEN we'll finally discuss what we can help you with. In the meantime, you're not allowed to make any purchase."
That has literally never happened in the real world...
...because it's just DUMB, right?
Think about it. If someone enters your store, whether that's an online agency, a retail store, or a restaurant, they're looking for something right there, right now.
It might be a problem they want to solve, or a pain they want to rid, or a solution they want to find. It's no good for them (& for you) to delay the solution and take away their opportunity to solve their problem.
So the next time you felt compelled to create a "goodwill" email series or a "goodwill blog post", ask yourself why you're doing it?
Is it really for the clients' benefit?...
Or is it just to hide the fact you're afraid to sell?
If it's the latter, picture yourself being seated at a restaurant where the server insists on talking with you for 2 hours before bringing you the menu...
If that sounds dumb, don't do it yourself.
Do this instead: https://wuyenhsu.com/apply