conflicting advice

The little one is finally exiting the RSV storm…

I’m telling you. Hearing your baby coughing like she’s about the throw up at 1:30 a.m. is not a good way to sleep. 

(hey, some of us have to sleep!)

But you know what’s the most challenging part throughout this whole process…

When the coughing first started… and we took her to the ER just to be safe… the doctor did a rapid test, confirmed RSV positive, and gave us a prescription…

…which was completely different than what we researched (published by a very famous pediatrician)

…which was BOTH wildly different from what our pediatrician told us when we went back for a follow-up appointment on Monday.

So… what is the right approach?

Or is there even a “right way?”

This reminds me of all the conflicting suggestions you’ll get when you Google “how to run a BFCM email promotion.”

Why can’t there be ONE guide…

The only guide you’ll ever need.

A playbook you can print out, follow, and crush every promo from now on.

✅Singles Day

✅BFCM

✅Christmas

✅New Year

✅Valentine’s Day

✅Mother’s Day.

✅Father’s Day (if anyone really cares about Father’s Day, lol)

✅Business Anniversary

✅Flash sale

✅New product launch

✅ Sold-out product return

Checked. Done. Ready to profit.

Well, that’s my goal for the upcoming Black Friday in August Series.

(Okay, I’ll admit. The name is still a working progress)

BUT – 

Here’s the most important thing…

Go to my last 2 emails (SL: quick favor AND follow up). 

Reply to that email.

And I’ll tailor the upcoming series to your situation so that you don’t have to wonder, “I know this works for XYZ, but does this work for MY business?”

Because it does.

To be continued…
– WYH