👶🥚🧺❤️📷💩😨

Last week, a studio came to our postpartum center for baby photography.

We wrapped our baby in a white gauze towel – like a little fluffy egg – and put her in a large woven basket. Then, we decorated the basket with everything from stuffed toys to wooden signs to golden spoons.

It was the cutest thing in the world…

Until suddenly…

PFFFT…

😳

wait…

Frrrrt… bwompfff….. Brapppp….

😱

That brought us from the cutie world back to reality.

Luckily, the studio handled everything like a pro.

Holding the camera in his right hand…

Pacifying the baby with his left hand…

Humming a soothing noise with his mouth…

And at the same time…

Ordering his assistant to get ready to change the clothes (& diaper).

No wonder they can charge a premium for their service.

When you combine two vastly different skill sets:

babysitting + photography

You create a unique service that’s hard to compete with.

In marketing, we do something similar. 

You take insights, strategies, and creatives from other industries…

Fuel it with your personal stories and experiences…

Adapt it for your market…

To create something uniquely yours.

(something your competitors cannot copy and steal)

This is the best way to cut through the noise in an information-overloaded world and stand out as a category of one.

If you want help doing this, let’s talk.

Cheering for you,
Wuyen