An Open Letter To eCommerce Businesses Who Have A Solid Offer That Sells Like The Newest iPhone... Yet Struggles To Scale The Offer Using Cold Traffic!!

Here's How The Most Profitable E-Commerce Businesses Increase Their ROI By Converting Cold Or Skeptical Traffic Into Eager Buyers (Before They Even Land On The Sales Page)... Most Importantly, How YOU Can Do The Same...

**We've Seen Businesses Increase Their Cold Traffic Conversion By 80% By Adding Just One Page**

Dear Friend,

If you want to scale your profit... increase your cold traffic conversion... lower your traffic cost... increase your ROI (return-on-investment)... convert cold or skeptical readers into hot "ready-to-buy" prospects without triggering your prospects 'salesman alarm'... and reach more potential customers without worrying about the ever-increasing competition on Facebook (or whatever new social media platforms that go viral tomorrow)... then this is going to be the most important message you read all day.

Meet BOOM! by Cindy Joseph:

BOOM is an e-commerce store that was able to generate over $18 million in sales from cold traffic - by adding ONE extra page to their sales funnel

Now, it's not because they don't have any competition...

In fact, BOOM competes in one of the most furious market - the beauty industry. BOOM is an e-commerce store that sells pro-age cosmetic and skincare products for women of every generation.

You probably know that cosmetic and skincare product is a red ocean market - every business is acting like a bloodthirsty shark struggling to take another bite off the overcrowded market...

To sell a cosmetic (or skincare) product, BOOM has to compete with multi-billion dollar brands. Cosmetic and skincare titans - such as L'Oreal, Vaseline, and Bath & Body Works - spend close to $100 million on advertising every year.

Yet multi-billion dollar companies are NOT the only competition...

According to Facebook, there are 3-million businesses actively advertising on Facebook. Of course, not all 3-million businesses sell cosmetic and skincare products...

But every business is battling over the attention of innocent users on Facebook!!

That's a LOT of competition.

Keep in mind: Innocent Americans are exposed to 4,000 to 10,000 ads each day (according to Forbes).

That's the reason why your potential customers are suspicious, skeptical, and doubtful about every ad they see. They learned this through painful lessons.

It's bad, and it got worse...

According to Adweek, digital ad spend hits $129 billion in 2019 - surpassing offline advertising!!

If you're an advertising agency, you might be cheering for this 'win'...

But you're not.

You're an e-commerce business who want to scale your profit using cold traffic online.

This is no victory for you because...

The cost to convert cold traffic into customers is about to skyrocket through the roof!!

However, it doesn't have to be this hard...

A small percentage of businesses (like BOOM) discovered a blue ocean marketing strategy. This strategy allows them to differentiate their businesses from competitors...

They are NOT doing "what everyone else was doing" (begging for attention with "spammy" or "salesy" ad).

I'll share with you this blue ocean marketing strategy in just a second. First, let me explain:

Here's How Most Businesses FAIL To Convert Cold Traffic...

The way most businesses advertise on Facebook is...

They'll put up an ad that yells, "25% OFF TODAY - FLASH SALES!!"

(I call this kind of ad the 'GIVE ME YOUR MONEY" ad...)

The ad throw people directly onto the sales page...

Most business owners (or advertisers) naively believe that this is all they need to do. All they need to do is slap a discount code on their prospects' face. And...

People will take out their wallet and surrender their money. However, most of the time...

All this advertisement does is trigger the 'salesman alarm' and prompt the reader to retreat in disgust.

Why wouldn't they?

This rude approach is kind of like...

If I walk up to a stranger and ask her to marry me - without introducing myself, without engaging in a few lovely date, and without even asking her name. 

The best result is a slap on my face, right?

So What's The Right Way To Convert Cold Traffic?

Cold traffic is kind of like Bambi.

He spends a lot of time in the great Forest (Internet). Most of the time, he's minding his own business (wasting time on Facebook). He's not chasing after anything in particular (not shopping online). Yet...

Bambi knows the Forest (Internet) is dangerous.

He lost his mother (saving) to a hunter last winter (Black Friday Promotion). That's why when Bambi wonders around the Forest (Internet), he is skeptical about every moving object (advertisement) around him.

Listen: If you want to approach Bambi...

You have to be gentle.

You need to approach him slowly and offer him a tasty Apple (valuable content). You lead him, step-by-step, to finally know, like, and trust you. That's why a lot of marketers advocate the use of Content Marketing.

Maybe you've heard of Content Marketing before... or... perhaps you're unfamiliar with this 'marketing jargon'...

In short...

Content Marketing is a marketing approach where businesses focus on creating and distributing massive amount of valuable content consistently to attract potential customers.

Here's The Problem With Content Marketing...

You - as a business owner - are busy.

You have to manage your team...

...check inventory

...research new offers​

...handle customer supports

...and make sure your deliveries aren't messed up by the Logistics Companies.

The last thing you want is another task on your to-do list.

Who has the time to write new blog post every day?

Not to mention publishing new content on Facebook (Instagram, Twitter, and YouTube) 3 times a day...

...and then submit guest posts to other blogs every week?!

Even if you ARE a fast writer, and you are ready to devote 8 hours every day to create content...

The shocking truth is:

Creating new content every day can actually hurt your cold traffic conversion.

Here's why...

  • Daily Posts Destroy Quality: When it comes to Content Marketing, quality is king. It's simply impossible to maintain quality WHILE maintaining quantity.
  • Daily Posts Destroy Social Proof: Social proof - such as comments, likes, shares, retweets, and backlinks - are indicator to new visitors (& Google Ranking) that other people like your stuff. When you're posting daily, you don't have time (nor resources) to build up social proof for each post.
  • Daily Posts Destroy Your Mentality: When you're publishing new post every day, but you're not getting the traffic you expect, you feel exhausted and burned out while doubting your ability as a writer.

So, If Not Content Marketing, How DO You Convert Cold Traffic?

The most effective way to convert cold or skeptical traffic into eager buyer is using a Presell Landing Page.

The Presell Landing Page is an additional web page located between your ad and your sales page. This page is designed to host a very specific type of pre-sell engagement content (aka Presell Advertorial). The goal of Presell Advertorial is to hold your audience's hand and lead them step-by-step up the Awareness Level. 

Awareness Level is the level of consciousness your prospects have to go through in to become a paying customer.

The concept of Awareness Level was first established by legendary copywriter, Eugene Schwartz, in his book Breakthrough Advertising (a must read for every marketer). Eugene stated that there are 5 levels of Awareness Level: Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware.

While your prospects can be in any Awareness Level right now...

They MUST reach Most Aware Level before they are willing to become a paying customer.

The amazing power of Presell Advertorial is to meet your audiences at the exact Awareness Level they are right now... and then lead them step-by-step up to the Most Aware Level - where they are ready to buy.

Here are a few examples of profitable Presell Advertorials:

* One Presell Advertorial page helped BOOM! by Cindy Joseph generate over $18 million in sales...

* A soil treatment company used one Presell Advertorial to sell 400,000 lbs of Soil Remedy in 2 weeks...

* One travel agency used a 'print' Presell Advertorial to generate 485 leads for their cruise package...

* A photography studio used a story-base Presell Advertorial to win over businesses from Chain Store Photo Studio...

And that's not all...

We've seen businesses increase their cold traffic conversions by 80%. (The only change they did was adding one Presell Landing Page in between their ads and sales funnel.)

Listen: The need to create a Presell Landing Page may sound time-consuming to you... or perhaps you already know this is critical if you want to convert cold traffic into paying customer (profitably) - when the advertising cost continue to rise due to increasing competition... 

So, Why Is Presell Landing Page The Most Effect Cold Traffic Strategy?

* Approach the audience without triggering 'salesman alarm.' Presell Advertorial is helpful content in nature. This means you don't have to be salesy. Instead, you can be helpful and demonstrating goodwill when leading people into your sales funnel.

* Lower your traffic cost by building an Invisible List. Cold traffic is getting more expensive. What if you have a secret list of warm audiences who already know, like, and trust you? The cost of advertising will drop dramatically!!

* Engage with your target market to increase your conversion rate. Engaging customers are the best customers. Because they know the value of your product, they will spend more in the long-term (higher customer lifetime value) PLUS they require less customer support (lower maintenance cost)...

* Prevent ad fatigue when scaling your advertising budget on Facebook. Do you know Facebook hate to show 'old ads' to their users? It's true. When your Ad Frequency (the average number of times users see your ad) reaches 3 or more, you'll start to see your conversion rate drop... or... cost-per-click rise. Presell Advertorial gives you a unique opportunity to present your ad in various formats to prevent ad fatigue...

* Leveraging free social traffic. People hate to be 'advertised' but they love to share useful content. Since Presell Advertorial is useful content, you'll be surprised when people willingly share your "ads" to their friends giving you traffic boost - for FREE...

* Ensure advertising compliance to keep your ad account safe. It's no joke that every advertising platform is crushing down on what you can and cannot say in an advertisement. Presell Advertorial allows you to advertise your offer while staying in compliance with platform guidelines...

* Retargeting the goldmine. You may already know that Retargeting Campaign is a powerful tool. The problem with  Retargeting Campaign is that you need to have enough traffic for it to work. That's why Retargeting Campaign isn't effective with lead generation funnel. The audience size is simply too small. Presell advertorial allows you to quickly (& cost-effectively) establish a large enough audience (an Invisible List). When you have an Invisible List of people who like to engage with your content. you can retarget them with Retargeting Campaign to maximize your profit... 

Whew! Presell Advertorial is a great idea, wouldn't you agree? 

However, Presell Landing Page (or Presell Advertorial) is just ONE of the cold traffic conversion idea we help our clients implement...

So, If You Want To Scale Your Offer Using Cold Traffic...

Then, I'd Like To Give You Some Actionable Ideas By Offering You... 

A FREE Conversion Audit

The Conversion Audit is a process we use to help businesses audit their Cold Traffic Conversion. The goal is to help them maximize their profit by increasing the conversion rate and lowering the traffic cost. The way we do it is simple...

First, we evaluate your current sales pipeline. Then, we analyze all the marketing strategies you're implementing right now. Finally, we outline a list of actionable ideas you can implement today.

Here's How The Audit Works...

The Conversion Audit is a simple 4-step process:

First, you'll need to fill out an Application Form.

Don't worry, it's simple. 

I'm keeping the form open-ended so that you don't have to answer anything you don't feel comfortable sharing... 

(For example: your age, your gender, or your best joke πŸ™‚ )

The reason we need you to fill out this form is to "get to know you better." We want to know what you're selling, how you're marketing, what you want to accomplish, and so forth. Once we receive your form, we'll start a preliminary research on your market, your offer, and your website.

Second, we'll hop on an Audit Session together.

This session is audio-only and we'll call you by the phone number you provided in the application. The mission of this session is to complete a thorough analysis on your current marketing system. We want to find out what's working and what's not working right now.

Third, you can sit back and relax while our team gets back to the drawing board.

We'll crowd around the whiteboard to outline a list of actionable conversion ideas that you can implement today.

Finally, we'll schedule a second call to walk you through each of the conversion ideas. 

Here's Why We're Offering The Audit...

Can I be 100% honest with you?

O.K. - this is how we get clients.

We believe the best way to prove we can help you is by providing insane value PLUS getting you some quick wins. In fact, 20% of the people we talk to love our conversion ideas so much they want our help implementing them.

Maybe you're one of the 20%? πŸ˜‰

Maybe not? πŸ™

Either way, you'll have a list of actionable ideas you can implement right away to increase your profit.

That said, this Audit is NOT for everyone...

Two fair warnings:

First, we work with a limited amount of clients at any given time.

Because we focus on quality. We want to ensure the best service for every client. In short, we select the client we work with very carefully.

Second, we don't pretend we know "everything."

We have a very particular set of expertise. And we can only get results for clients who fit a certain set of criteria.

Here's who we can help...

1. You need to be making money.

Let's be honest. I'm here to help you scale your profit. I'm NOT going to build your whole business for you from scratch.

​2. You have a PROVEN product.

​​Marketing can put your product in front of millions of potential customers. Yet even the best marketing cannot make a bad product sell. That's magic, not marketing. So we don't work with:

  • Start-Ups: Not proven
  • Get Rich Quick Schemes: Bad product
  • Adult Themed Material: Proven but not our style πŸ˜‰

​3. Your current system can handle MORE customers.

I can help you get more traffic, prospects, and sales. But if your system cannot handle more customers without stressing your current process, then I won't be able to get you the results you want.

​4. You're open to both paid AND organic traffic strategies.

​​Let's be clear - we DON'T worship paid advertising.

In fact, we focus a lot on organic traffic that gets you customers in the long-term. But the truth is paid advertising gets results FASTER. That's why we combine paid advertising with organic traffic to get you the best outcome.

5. You have a good, solid reputation.

We're not here to "fix" a one-star business. Yes, our #1 goal is to bring you more sales and profits...

...but we want to do it in a way that creates massive goodwill in your market. 

​6. You're easy to work with.

​​Here's the thing: You need to be a good person. We pride ourselves on being helpful and flexible. But if you're always late on payment, incredibly stubborn, or you believe you already know everything, then we don't want to work with you.

That's it. Those are our requirements.

Interested? Here's what I want you to do next...

All you have to do is click the button below and start your application: