A month ago, I landed a new 8-figure e-commerce client. I won’t disclose their name because I want to respect their privacy. However, I want to share three discoveries from working on their welcome sequence. Let’s dig in: RECAP OF THE CHALLENGE [100WSC] Before we dive in, here’s a quick recap for newcomers: A while … Read more
The more I write, the more I realize: Most e-commerces focus on the wrong thing. ~ Split-testing button vs hyperlink ~ Arguing over what words to bold ~ Finding the perfect emoji for your subject ~ Fussing over the email signoff signature None of these matter in the grand theme. When creating a successful campaign, … Read more
If you’re inside any marketing group, you’ll see this a lot: ~ Marketers traveling the world, living in luxurious hotels ~ Freelancers buying cars, houses, and toys they couldn’t afford ~ Copywriters making a gazillion buckaroo working 10 min a day And it’s all fake. (Okay, let’s give people the benefit of the doubt and … Read more
~ Shohei Ohtani—one of the most legendary players in MLB right now—has a batting average of .286. This means he swings and misses 72% of the time ~ Roger Federer—a record 237 consecutive weeks of world rank No.1—won only 54% of the points ~ Lionel Messi—eighth Ballon d’Or winner—played five FIFA World Cups… winning only … Read more
I’m a big anime fan. Dragon Ball. Fullmetal Alchemist. HxH. Sousou no Frieren. I love them all. But at the top of all anime… There’s Hayao Miyazaki. He’s at a different level, and I’ve watched all his films more than a dozen each. Last week, when I researched email ideas for a Japanese snack subscription… … Read more
I remember watching an episode of Last Week’s Tonight titled: Doping John Oliver ended the show with a comedy skit – (it’s hilarious—go ahead and watch it first) This video talks about why people dope—despite the risks. It’s a surefire way to collect the quick win. However, this is also where… A short-term gain can … Read more
Last week, a lawyer complained about a case he’s working on. “The other side is weird. They hired a lawyer, but…” He paused with a puzzled look. “She wouldn’t tell me who the lawyer is. She would rather contact me directly… discuss the situation… than give me her lawyer’s contact. I’ve never seen anything like … Read more
*yawn* I stretched my hands fully up—twisting and relaxing my back. I’ve been sitting and writing for two hours, wrapping up yet another 100WSC. *crip-crip* I cracked my neck to the left… and the right. Then, I looked down at the screen, preparing to record another quick explainer video. But I paused. I thought for … Read more
When I say “brisket,” what comes to mind? BBQ? Austin? Juicy tenderness? Well, if you only know Texas-style smoked beef brisket, you’re missing out. Today, let me introduce you to a Jewish icon: Katz’s Delicatessen RECAP OF THE CHALLENGE [100WSC] Before we dive in, here’s a quick recap for newcomers: A while ago, my mentor … Read more
As a male copywriter, I haven’t written for many women’s wear brands. (naturally) Buy hey, there’s a first in everything. So, let me introduce you to the Welcome Sequence Sample I wrote for WISKII. Why WISKII? Because they’ve been following me around on FB for two weeks. (stop. I told you I’m not gonna wear … Read more