how to 20x your price and still sell out

Yesterday, my wife and I swung by a patisserie promoting their newest seasonal product: Strawberry Dacquoise.  Now, if you’re wondering… It’s basically a huge Hara Yamato Heguri Strawberry sandwiched between strawberry cream and two heart-shaped Dacquoises. Well… Turned out… While the strawberry was amazing… The rest tasted exactly like a Hu-Ling-Kah. (Hu-Ling-Kah is a Taiwan-style …

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BUNDLE, NOT DISCOUNT

The restaurants at the airport are smart. Yesterday, at lunch, I realized that most restaurants only serve combos. For example… The one I ate was famous for its fish head casserole. (Trust me, it’s not something weird like a stargazy pie… It’s actually pretty delicious.) The combo included: – A large spicy sha-cha soup that …

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How to make your biz invisible during Black Friday

I don’t remember the last time I got excited about a Black Friday deal… Maybe it’s because… Most offers are flat-out boring. 😛 In the book To Kill a Mockingbird (1962)… Atticus Finch, the lawyer protagonist, famously said: “You never really understand a person until you consider things from his point of view… Until you …

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