the best marketing strategy

Today’s Valentine’s Day… But it’s also the last day of the Chinese New Year holiday. (which is infinitely more important in Asian culture) We grew up hearing stories like: etc  These stories shape our culture, teaching us the meaning of Chinese New Year. So, why do people tell these stories? Because storytelling is the only …

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I Messed Up

Last week, my wife gave me a challenge: “For the upcoming Chinese New Year, let’s do a full steakhouse dinner at home – filet mignon, baked potato, sauteed mushroom, corn, and spinach.” Challenge accepted. The only problem is – I’ve never made creamed spinach before. So, I decided to give it a try on Wednesday. …

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Email storytelling is different

Last week, I spent a lot of time snuggling on the couch procrastin… reading Mattew Dicks’ book – Storyworthy. It’s an interesting read, but something immediately felt weird… On Page 34, Matthew said: “If you wouldn’t tell your story at dinner that way, for goodness’s sake, don’t tell it on stage that way.” Then, on Page …

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Tell a Joke

A tourist walked into a Scottish pub… A grumpy old fellow was nursing a beer at the counter. The tourist ordered a pint and sat down quietly beside the old guy. Suddenly, the old man turned to the tourist and said: “You see this bar.” “I built this bar with my bare hand. Found the …

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Personal stories, or NOT

Using personal stories is THE EASIEST WAY to build a following. It’s a never-ending “idea source.” (It’s also the “go-to” for most marketing gurus. 😅) To give you an example… The Australian bakery Brooki Bakehouse went viral because of the owner’s TikTok videos on “A day in my life as a bakery owner…” Nothing fancy. It’s always a snippet …

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CREATE RAVING FANS

It’s 8:00 a.m. early in the morning… A whole hour before Tokyo Disneyland officially opens its gates. But ~60k+ people are waiting at the front gate. I’m one of them. I barely slept 5 hours last night, but I’m thrilled to be here. We all are. And that, my friend, is the power of creating …

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