keep things simple (if you want to improve performance)

Interestingly, most companies try to improve their performance by adding complications, not reducing. The other day, I saw this story… A patient was transferred to another hospital.  To ensure everything went smoothly, her family started the preparation 2 weeks in advance – communicating between the two hospitals, discussing with doctors, contacting the ambulance, and requesting …

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the worst marketing strategy

People love to play L.O.t.T.e.r.Y during Chinese New Year. I guess it’s due to the holiday spirit… plus the thrill. Anyhoo… Last week, two winners shared 375M NTD (~$11M), a modest win compared to the past. But this reminds me of one episode from Last Week Tonight: In that episode, John shared a few interesting …

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the copycat effect

There’s been a lot of layoffs recently… (over 240,000 jobs lost in 2023 plus 7,500+ in January alone) Google, Amazon, Microsoft, Meta, Zoom, Discord, Citi Group, Twitch, etc. Nobody’s safe… But why now? Why so many? Well, according to Jeffery Pfeffer – a professor at Stanford Graduate School of Business: It’s a copycat behavior. During …

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my 2024 challenge for ecoms – part 2

Let’s keep building on yesterday’s email. If you haven’t read it yet, you can find it here: https://wuyenhsu.com/my-2024-challenge-for-you Go ahead; it’s only 3-min short… ….. …. … .. . Done? Okay, let’s keep going! In yesterday’s email, I talked about my core framing question: What are the minimum 5/95 actions that can get you the …

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my 2024 challenge for you

Today, I have a challenge for you… But first, let me explain the context: Last week, I was introduced to David Perell’s How I Write Podcast. On his podcast, David interviewed the infamous Tim Ferriss. (author of 4 Hours Workweek, 4-Hour Body, and 4-Hour Chef). Tim revealed that all his books were driven by one fundamental …

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is it cold in your business?

The weirdest part about winter in Taiwan is… One day, you’ll wear shorts, seek shadows, and enjoy ice cream to fight off the heat because it’s 30°C (86°F) outside. The next day… You wake up, and you can’t get out of bed. The air is biting, the water is freezing, and you’re puffing mist with …

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44 Compliance References – A Complete List For ECommerce (2023)

Compliance Regulation for eCommerce

There’s been a lot of drama recently. A well-known guru published a 1,323-word FB post talking about how FTC decided to audit his first company. The guru concluded that: This ended up causing a stir in the marketing world. Fanboys praising the guru for being transparent and honest. Successor claiming he took over very late …

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