first impression matters

Ever wonder why getting a nice haircut costs so much? Recently, a friend of mine wanted to get a haircut… So, he found a random chain salon and entered the store with the rash belief: “I don’t need a designated designer; how expensive can it be?” Well, he learned his lesson… An “alright” salon… No …

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88 years ago…

On January 29, 1936, the U.S. Baseball Hall of Fame elected its first 5 members in Cooperstown, New York: – Ty Cobb – Babe Ruth – Honus Wagner – Christy Mathewson – Walter Johnson This private organization started as a marketing and publicity gimmick – trying to attract tourists to the Depression-ravaged city of Cooperstown. …

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stop killing the golden hens

The legend says: There was a young boy named Jack. Jack took his last cow… his only source of income… and traded for some magic beans. The beans grew into a colossal beanstalk, stretching into the clouds… Leading into the realm of giants. Jack sneaked into the giant’s castle, stole a hen that lays golden …

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Storytelling Weekly – #005 Exquisito Chocolates

Ecommerce Email Marketing - 005

From: In my living roomTime: Dec 2019Scene: After our wedding *collapsing into the sofa* Me: Yeeesssss, it’s FINALLY over. Tracy: M-hm. I don’t want to do this again anytime soon. Me: Wait… what did you say?! Tracy: Nothing. 🙂 Me: …I think we need a contingency plan for argument. Tracy: Okay. If we ever get …

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you are NOT who you are

Yesterday, I got an email saying: “I read the article you wrote. I like it. You are a good writer.” It feels good when people compliment your stuff… but it also got me thinking – most of your audiences don’t really know who you are. In real life, you can be a shy introvert… But online, …

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the easiest way to get customers

*beeep-beeep-beeep* “The number you’re calling is currently busy, please…” (recall) *beeep-beeep-beeep* “The number you’re calling is currently busy, please…” (recall) Imagine recalling 200 times… Just to make a reservation for an all-you-can-eat buffet. Any buffet. Yeah, that’s how popular buffets are in Taiwan. I never understood this – because I think buffets are overpriced… with …

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