When you sit in a pitch-black movie theater, the dark room dims your eyesight, enhancing all other senses. The smell of the freshly popped kernels plus the buttery brown caramel is so satisfying it takes you back to your sweetest memories. The heat is steaming right into your face – like a warm spa. The … Read more
I’m sitting in front of my screen, staring at a blank page… “No, this can’t be right,” I mutter angrily. There are 26.5 million e-commerce stores in the world… there have got to be a few exciting brands I can study. *DING* Suddenly, I have a brilliant idea. … .. . I can… Google! (boooo!) … Read more
When you become a new parent… You’re constantly pressured to “give your child the best.” You feel defeated… and worried… when other parents buy something “special” for their kids… and you don’t. You don’t want your kids to lose at the starting point. I know. It’s toxic. But it’s also human nature. Today, I want to … Read more
Most copywriters focus on high-ticket clients – like coaching and courses – because there’s a clear pain-to-desire transformation you can write about. Hell Island ➡️ Your Product ➡️ Heaven Island But e-commerce is different. In most cases, there are NO strong “pain points.” The major problem is – “I need some good quality [enter your … Read more
One of the biggest objections I get to email marketing is: “Sure, this will work for X and Y brands, but it’ll never work for me! Because my product is boring… …and no one will want to read an email about it.” Well, fair concern. So, today, let’s dig into a “boring product” – Flour! … Read more
Recently, I noticed a lot more chocolate shows. (like School of Chocolate) The TV industry is finally catching up on how fantastic chocolate is. So, I decided to go down the rabbit hole, starting a project to research multiple chocolate ecommerces. One interesting brand that I came across was – Wildwood Chocolate. RECAP OF STORYTELLING … Read more
Let me be brutally honest with you: I’m not a fan of all the woke cultures. I don’t think Disney has to make a black Mermaid. I don’t want more Captain Marvel movies. And I disagree that the WNBA should get the same salary as the NBA. (I think you should get paid by how … Read more
Today, I’m gonna talk about a unique type of storytelling… …that doesn’t include any “stories.” Yeah, yeah. I know. Usually, I’m not too fond of this kind of marketing approach, yet… This company is so successful that you should take a look. I’m talking about – ALDI. RECAP OF STORYTELLING WEEKLY Before diving in, here’s … Read more
“Writing is so scientific; it makes my heart soar… …even though growing up, I was tagged as the math girl – I love letters just as much. I can see the formulas behind the words that created stories. So when people ask me what’s the connection between perfume and engineering, I used to say it’s … Read more
I lived in the San Francisco Bay Area from 2012 to 2019. During those years, whenever a friend visited me, I would take him/her on a signature tour: We’ll start at the Ferry Building Farmer’s Market. Enjoy a pork belly sandwich at the RoliRoti Rotisserie. Take a walk from Pier 1 up to Pier 39. … Read more