I was scrolling through my FB feed to find interesting ecom brands… ~This is how I replaced 8 marketing positions with AI robots. 🙄 “Yeah, yeah, good for you…” I kept scrolling. ~ “How to automate your whole marketing team with these 8 tools” “Okay, that’s enough…” I kept scrolling. ~ “8 AI tools that … Read more
I’ve been drinking more premium teas recently. I was always a regular tea drinker. Not a connoisseur. Not obsessed. But I like something ‘more’ than water but healthier than soda. And I don’t drink coffee… So, tea is a logical next choice. But in the past, I drank a lot of cheap green/black teas from … Read more
Yesterday, I shared the simplest way to dominate your competition: Effectiveness > Efficiency And this reminds me of an inspiring email I read by Daniel Throssell—one of the most brilliant minds in the marketing space right now. He said (quoting): “I don’t believe AI is going to stay as much of a threat.” … “I … Read more
A few years ago, when I was still living in the San Francisco Bay Area… I remember there was a night when I travelled to the South Bay to meet up with a few friends. We had a blast. Good food. Too many laughs. Then, 10 pm came… And I found myself in an awkward … Read more
Netflix is one of the fastest-growing entertainment businesses in the world. They grew 15.9% in 2024, reaching 301.6M subscribers. Now… I’ll admit. There is a little bait & switch in their growth strategy. BUT What separates Netflix from all the other streaming platforms? Disney+ HBO Max Prime Video+ The answer: Originality If you’ve been a … Read more
A follow-up email on the state of AI: I saw a post bragging about how one AI-written nonfiction “how-to” book can produce 60k buckaroos in book sales, ~20k in sponsorship and licensing, plus 100k in community. FIRST This is 100% marketing language. To get just 1k in book sales will require you to promote the … Read more
Last week, a savvy marketer asked me: “What do you think of the AI-augmented copywriter path?” The idea is to have humans at the center of decision-making, strategy, ideation, and creation. Then, use AI tools to inform, support, and speed up the writing. Here’s my thought: “I very much would like to see a realistic … Read more