Two weeks ago, I was getting ready for moving...
It came across my mind that I should catch up with a few old classmates one last time before I fly out of the Bay Area.
Surprisingly, I caught them at the right timing.
Turned out, four of my friends were flying in from all over the world and having a small class reunion right here in Napa Valley. That's only 45 minutes away from my place.
Here's the funny part...
They didn't realize that I'm actually the closest one to where they're meeting and didn't think about inviting me in the first place...
...along with half a dozen classmates who weren't far either.
Even though we are close friends, I wasn't initially on the list.
Just like why some of your potential prospects doesn't think of you right away when they need your service... or how you're past clients don't refer you to their friends all the time.
Because you're only a very small part of their life and no way are you top of mind to them - at least not on a daily basis.
Now, if it's already hard to stay top of mind for a close friend... imagine how much harder it is for strangers to remember to do business with you?
So here's a tip:
Treat every prospect like a friend you really want to cultivate a close relationship with. Follow up often, keep in touch, and offer your service on a regular base.
That's the true secret to being invited to all their events... and getting more repeating clients plus referrals.
More details on HOW to keep in touch here: