Why does the sun come up every morning?
Okay, I hear your calling.
Let's do some "Q&A" activity today.
Ready, Set, Go!
QUESTION: Why does the sun come up every morning?
WUYEN: Because it's time to do your daily emails.
So, let me guess...
You haven't done yours today. Well, what are you waiting for? The email won't write itself...or will it? (hint, hint)
Anyway, before you have a better option (hint, again), go hustle and grind it out. Because that's the kind of commitment it'll take to grow your business and get more clients.
If you have to, you can climb back in bed after you've eaten the morning frog.
Next.
QUESTION: You keep on emphasizing the importance of daily emails. Why daily and won't that burn out my list?
WUYEN: It will if you're doing it the wrong way.
But if you're focusing on creating emails that are both entertaining (1st) and educating (2nd), you're audience will love it instead.
No, they probably still won't read every single one of them but that's okay because you're going to make more sales.
And the reasons you need to do it daily:
First off, it positions you as the leader in your market, not just another faceless expert. The majority follows blindly like a sheep following their shepherd.
And who's the shepherd?
Whoever has the gut to stand out and take on the responsibility to lead.
Secondly, it's the best way to stay top of mind. And when it's the right timing for your prospects to reach out for help, guess who they remember?
Another one...
QUESTION: How about webinar? If I'm doing daily emails already, why is webinar still important?
WUYEN: Because most business owners suck at selling.
Including me.
As an introvert, I'm never comfortable "selling" to people, face-to-face. But as a business owner, you have to understand that it's not always about what you "like to do" but what you "must do" to keep your business alive and growing.
So, if you don't like selling or you're not good at it, what's next?
Webinar.
Because it does 90% of the selling for us BEFORE we even talk to the prospects for the very first time. This helps carry the weight and remove the pressure of having to be some sort of master salesman in order to get more clients.
So if you're like me, and you hate the traditional "selling", it's time to give webinar a try.
Okay, since I'm feeling particularly generous today, let's do one more question...
QUESTION: Why is everything so hard?
WUYEN: Because it's supposed to be.
Just like what YOU'RE good at is equally hard for me - whether that's dating women, providing social media agency services, or looking good on YouTube videos.
(Yeah, I kinda suck at all three.)
And that's why the smartest business owners know that it's time to stop working "in their business" but "on their business" by outsourcing what seems particularly hard for them so that growing their business is fun and sexy again.
And you can find out how you can do this here:
Wuyen