Recently, I joined a workshop hosted by one of the most reputable copy coaches.
The topic:
How to build a faithful AI assistant to help you bounce creatives… and potentially even write some first drafts.
No, I didn’t join this workshop because I think AI will replace all human copywriters.
The truth is…
I always roll my eyes when I hear gurus claiming:
“Yooo, brah!!! Did you know I wrote this whole email with AI?”
(Of course, we do. It’s obvious.)
But as a marketer, it’s my job to have my finger on the pulse and “understand” the latest trend.
Since this workshop is coming from one of the biggest names in the industry…
I have high hopes.
…
..
.
UNTIL
…
..
.
A few days after the workshop…
The guru selling the “AI workshop” made an announcement saying:
“I discovered AI is contaminating my creative process… and limiting my ideas. I think writing should be about expressing who you are… blablabla.”
Seriously?
Now?
What happened to the guy who was so passionate… so excited about building an AI assistant… leading up to a PAID workshop?
*sigh*
This is why the Internet Marketing community gets such a bad rep.
A community of biz-opp seekers trying to make a quick buck… ANY quick buck… without ever considering the long-term relationship.
This is very common among marketing agencies, too.
Most agencies prioritize quick sales over relationships…
CTR over LTV…
New customers over true fans…
This is why many e-commerce businesses cycle through marketing agencies like changing new clothes.
Short-term thinking leads to short-term results, which leads to short-term partnerships.
Instead, I like to work with clients who understand:
~ relationship is king
~ customer lifetime value is the most important metric
And that’s why I’ve been able to work with all my current clients for 8+ months without a hiccup.
Talk soon,
– WYH