“Yen, I want to give you a proper brief of the upcoming sale.
The sale is planned for Aug 1 to 15. This is our most important mid-year event because this is our last chance to test the market and build up the ad budget before BFCM.
Think of this as the prelude for BFCM.
My ability to run ads — from now to November — is determined by how much sales you can help us during this event.”
Me: “Let me think about it.”
Fast forward a few weeks…
I helped this client generate 122k in 15 days through their ~50k email list.
(64.32% of their total revenue came from email)
Last year, before I onboarded this client?
25,729
A 475% win.
(all the numbers in US buckaroos)
The client was thrilled.
A few months later…
Client:
“Yen, we want to launch this year’s BFCM promo early, starting on Nov 7th. It’s been a really rough 4th quarter — due to the US economy and tariffs — so we really need you to work your magic to push. Let’s push!”
Me: “Let me think about it.”
Nov 16, 2025
10 days into the promo.
107k email/sms revenue. 51.48% of their total revenue came from my BFCM campaigns. A 51% increase compared to last year’s 70.7k. Plus…
This is with a smaller list.
(Last year, they were spending 5x more on ads, starting in September. This year, due to Meta’s new update, they only started ramping up the ads in November.)
😉
I’m not sharing this to brag…
Okay, maybe a little…
…maybe a lot.
The main reason I’m sharing this is…
NO. I DO WANNA BRAG.
I AM KILLING IT.
😎😎😎
Anyhoo…
The other reason I’m sharing this is because you’re in for a treat.
In the next few days, I’m going to walk you through how I plan these killer promos. And I promise you –
It’s unlike anything you’ve heard in the e-commerce industry.
To be continued…
– WYH