BFCM just ended. This is when most brands wind down for the year, enjoying time with their family…
*cough-cough*
OK. I promised you no 💩sugarcoating.
So, let’s translate that:
“This is when most brands finish off blasting a month of cheesy campaigns, grab the quick sales as an early Christmas bonus, and go radio silent on their subscribers.”
Do NOT do that.
Yes, spend some time reflecting 2024.
Yes, enjoy quality time with your family.
Yes, reward yourself with a break.
But NO…
This does not mean you should go cricket on your list.
The “hit-and-run” promotional strategy is a common mistake in e-commerces. It leaves a nasty aftertaste in prospects’ mouths.
Email marketing is about consistent relationship building.
(so is deliverability… this means if you were struggling with inboxing this BF, then you need to revisit how you strategize your email marketing)
“But… but Wuyen, I have nothing on sale now. What will I email?”
Glad you asked.
That’s why I propose –
Want to know the SIMPLEST way to run your email marketing without over-relying on discount flash sales?
Tell stories.
Build relationships.
And sales will happen naturally.
Want help telling stories that translate into sales in the long term?
Cheering for you,
– WYH