Last week, a client forwarded me a reply:
“I have no issues where the tea is concern.
I enjoy the tea.
I would not like to receive mails with other people opinion.
That is my request.
Thank you.”
…..
….
…
..
.
Okay. You almost lost me there. Because this reply is so dumb that… even re-reading it now almost fried my brain.
Let’s break this down, line-by-line:
“I have no issues where the tea is concern.”
What does that even mean?
This is a client who sells… I’ll give you a second to guess it…
Yup, TEA.
So, we’ve never sent a single email that doesn’t “concern tea.”
“I enjoy the tea.”
Oka…y? Even people who can’t write love our tea.
I guess that’s a good thing?
“I would not like to receive mails with other people opinion.”
🤦
I can really see how the modern education system has failed society.
Did he not realize that…
…every
…single
…word
…online
…is
…an
…opinion
…by other people?
Like. Literally. I cannot send an email that’s not someone else’s opinion. Because… (I’m about to blow your mind)… I WROTE THE EMAIL –
AT LEAST IT IS GOING TO BE MY OPINION
In addition –
What would you call testimonials…
…or the most popular thing in the tea community is “tasting notes”?
What is a tasting note?
OThEr pEoPLe’s oPIniON
(Even a science paper is to a certain degree THE OPINION OF THE SCIENTIST)
*sigh*
“That is my request. Thank you.”
Oh. What did you say?
You want me to kick you off the list?
Request accepted.
Yes, this is exactly what I recommended to my client. To remove this subscriber from the list. It doesn’t matter if he’s a long-time customer…
There is no way you can “please” someone like this, and keeping him on the list will eventually hurt your entire deliverability.
The reason I want to bring this up to you right before I share the Ultimate BFCM Playbook is because you will run into a lot of retard dumb weird dumb replies during promotion.
I don’t care WHAT you send.
You will get these brain-dead replies.
You can send a 5-star review on one product and STILL get people who “don’t want other people’s opinion.”
So… if you want to run a successful (and profitable) holiday promotion, you need a thick skin. A mentality that can resist and laugh at these types of comments.
If you can’t…
Well…
You’re in the wrong business, and you don’t need my opinion.
To be continued…
– WYH