The other day, I saw two fitness experts discussing how –
The more experienced you are, the less claims you’ll make.
To give you an example:
If someone asks, “Can I lose weight if I exercise more?”
A newbie guru will promise, “You’ll 100% lose more weight.”
On the other hand…
A real expert knows that it all depends on the context.
What if…
The need to exercise creates too much stress, causing obesity.
I find this true for marketing as well.
When a prospect asks me:
“Based on my list size, how much will I make?”
I can pull a number out of thin air… and lie.
Or I can be brutally honest and say, “No one knows for sure.”
Because when it comes to email marketing, context matters.
- How well do you know your market?
- How’s your deliverability?
- What’s your relationship with the list?
- How often do you email?
- What’s the offer?
- etc
The only way to find out is to test.
And that’s why I always like to start a partnership with a trial promotion.
We’ll create a promotional campaign. Run it to your list. And look at the result in real-time. We can then decide if we like working together…
…or part as friends.
Think of it as dating a few times before committing to a long-term relationship.
😆
That said, if you want to find out how much you can make with your email list, let’s date… I mean, let’s test.
Cheering for you,
Wuyen