Wuyen Hsu | Lead Generation Copywriter – Page 11 – WuyenHsu
Wuyen Hsu | Lead Generation Copywriter

Author Archives: Wuyen Hsu | Lead Generation Copywriter

Why does the sun come up every morning?

Okay, I hear your calling.

Let's do some "Q&A" activity today.

Ready, Set, Go!

QUESTION: Why does the sun come up every morning?

WUYEN: Because it's time to do your daily emails.

So, let me guess...

You haven't done yours today. Well, what are you waiting for? The email won't write itself...or will it? (hint, hint)

Anyway, before you have a better option (hint, again), go hustle and grind it out. Because that's the kind of commitment it'll take to grow your business and get more clients.

If you have to, you can climb back in bed after you've eaten the morning frog.

Next.

QUESTION: You keep on emphasizing the importance of daily emails. Why daily and won't that burn out my list?

WUYEN: It will if you're doing it the wrong way.

But if you're focusing on creating emails that are both entertaining (1st) and educating (2nd), you're audience will love it instead.

No, they probably still won't read every single one of them but that's okay because you're going to make more sales.

And the reasons you need to do it daily:

First off, it positions you as the leader in your market, not just another faceless expert. The majority follows blindly like a sheep following their shepherd.

And who's the shepherd?

Whoever has the gut to stand out and take on the responsibility to lead.

Secondly, it's the best way to stay top of mind. And when it's the right timing for your prospects to reach out for help, guess who they remember?

Another one...

QUESTION: How about webinar? If I'm doing daily emails already, why is webinar still important?

WUYEN: Because most business owners suck at selling.

Including me.

As an introvert, I'm never comfortable "selling" to people, face-to-face. But as a business owner, you have to understand that it's not always about what you "like to do" but what you "must do" to keep your business alive and growing.

So, if you don't like selling or you're not good at it, what's next?

Webinar.

Because it does 90% of the selling for us BEFORE we even talk to the prospects for the very first time. This helps carry the weight and remove the pressure of having to be some sort of master salesman in order to get more clients.

So if you're like me, and you hate the traditional "selling", it's time to give webinar a try.

Okay, since I'm feeling particularly generous today, let's do one more question...

QUESTION: Why is everything so hard?

WUYEN: Because it's supposed to be.

Just like what YOU'RE good at is equally hard for me - whether that's dating women, providing social media agency services, or looking good on YouTube videos.

(Yeah, I kinda suck at all three.)

And that's why the smartest business owners know that it's time to stop working "in their business" but "on their business" by outsourcing what seems particularly hard for them so that growing their business is fun and sexy again.

And you can find out how you can do this here:

https://wuyenhsu.com/apply

Wuyen

The $5.5 Million Secret Found In Due Diligence

"The consumers will believe whatever they want to believe."
- Seth Godin, All Marketers Are Liars

That's the underlying reason why so many big name gurus lie about how they're actually doing and never get caught.

Because we WANT to believe it's true... We want to believe the shiny object presented to us can change our lives, overcome our challenges, and make us millions.

But have you ever "due diligence"?

Well, I had and here's a true story.

One day early this year, I got really curious about this one particular big name. He's like a titan in the coaching industry now with walls of testimonials...

(Ya, that's also why I've been following him for quite a while.)

Anyhoo, I was in the process of studying his daily emails and realize there was little to learn from...

Because every single email, podcast episode, or Facebook post he publishes beat around the same old bush.

"I made $9.5 million dollars last year with one webinar and nothing else - no blogging, no networking, and no social media."

"I made $9.5 million..."

"$9.5 million..."

It's a great vision.

The promise that we can JUST do one webinar without any other hustling... and BOOM! We're suddenly making close to 8-figure a year. It's the dream we all want to believe because we hope it might happen to us one day.

But since I was being a particular a-hole that day and I was getting frustrated with the fact that all I hear is $9.5M over and over again...

So I decided to do the prohibited thing in the marketing world and due diligence his work.

Here're a few things I found:

  • He does blog every single day - only it's not on his blog but his Facebook Group.
  • He's SUPER active on social media - whenever his name is mentioned or tagged, he jumps at the opportunity like a shark sensing blood.
  • He's actually making about $4M - according to Inc 5000.

Now, don't get me wrong.

$4M is still lots of money and it's more than what most business owners will ever make.

But you can't help but wonder...

Is he making $4M because he claims he's doing $9.5M?

(That's called lying.)

...Or he's just challenging the FTC and IRS?

(That's called dumb idea.)

Either way, something isn't adding up. And that's the untold secret in the marketing world - marketers lie, a lot.

So how do you protect yourself?

The best way to protect yourself from marketer's lie (IMHO) is to forget about testimonials and ignore big claims, all of them.

Because you never know if it's actually true and there's no way you can duplicate the same success anyway - since you don't have the same audience, list, and offer.

Once you ignore all the woohoo and start looking at things from a fresh pair of eyes, you can finally take an alternate approach.

Instead of bluntly believe whatever anyone says (including me), ask us to prove it to you. Not with some profile, samples, or testimonials, but with a real work for a small Test Project.

A Test Project for $200 - $300 can give you a REAL taste of our work, how it feels like working with us, and how it can impact your bottom-line.

So if you're tired of bold claims that don't mean anything and you want to do see some real work, let me prove it to you today:

https://wuyenhsu.com/apply

To more clients,

Wuyen

A Different Beginning

Hey, it's Wuyen here...

And because I know you're REALLY busy...So I'm guessing the last thing you want is another "newsletter" clogging up your inbox.

Sure.

How about something different?

Let's start with answering every question you might have right now so by the end of this you'll know exactly what you can expect.

Sound good? 

Great, here goes:

1) Who are you?

I'm Wuyen Hsu. *wave*

And obviously, I'm the owner of WuyenHsu.com but I'm also an entrepreneur, consultant, and email copywriter. Here's a slightly longer, 72-second version of who I am.

2) What's it you do again?

I help business owners, agencies, and service providers create Email Funnels (Daily Emails + Video Sales Letter) that consistently attracts, presells, and closes more high-paying clients to double their sales.

I'm also known as the "Email Funnel Copywriter For Agencies".

Oh, by the way...

Definition of high-paying clients: Customer lifetime value of $2k or more.

3) Why should I care?

Because you want more clients AND more money, right?

(Duh. *roll eye*)

No, actually, I'm serious.

Because the fastest path to more money, more impact, and more freedom are by offering a premium service for a premium price.

But we all know selling is hard - especially if we're trying to sell a high-ticket offer to a complete stranger.

The process is time-consuming, expensive, and often uncomfortable - that is if you don't have the right process and system, of course.

What if you have a system?

That attracts, presells, and closes high-paying clients for you?

Yeah, a system that makes sure you're attracting the right people... Someone who's tossing and turning in their bed 2am in the morning because of a problem you can solve...

And the system qualifies these people to make sure they're a right fit to work with you and have the money to pay for your service.

(aka ideal prospects)

And the system continues to engage, educate, and presell your prospects BEFORE you even spend a minute of your personal time talking to them.

So when the "right time" comes?

They'll actively reach out for your help, not just to learn more but presold and ready to buy from you.

This also means you're ONLY talking to ideal prospects who know, like and trust you already.

Wouldn't selling be a lot easier (and fun)?

Of course. Right?

4) But what's involved?

Proven marketing strategies, seductive email series & high-converting video sales letter, working in perfect harmony.

5) Can I build it myself?

Maybe.

Possible.

But that doesn't mean you should.

Just like you don't try to build your own phone, car, or house because you're perfectly fine enjoying the benefits without the hassle of creating from scratch.

...Or do you?

The truth is unless you're a marketing geek like me, this stuff is probably not right up your alley.

You haven't (and won't) spend five years analyzing and testing different marketing strategies just to improve the conversion rate by 1%.

You have better things to do: enjoy your life, eat great food, travel with your family, or make the world a better place.

And let me figure out the "boring marketing stuff" which happens to be what I love to do.

See?

Win-win scenario.

6) Wait, what about Fiverr?

What about them?

The $5 gigs?

So here's the secret your competitors don't want you to know. In the marketing world, the cheapest gigs are ALWAYS the most expensive.

We hear horror stories about "cheap gigs" on a daily base - how someone ends up spending $10k+ fixing a cheap gig because it was straight-out useless or a "copy & paste" job.

So just ask yourself:

"If they can help me double or triple my income by selling premium level products, why would they be selling their service for $5?"

The moment of truth.

7) What can I expect from you?

Subscribe here (https://wuyenhsu.com/apply) and I'll be sending you DAILY emails with a tip. Unlike the monster you're reading right now, each email will only be about 200 to 400 words and takes you about 2 minutes to read.

So don't wait, just open and read them.

Just to be clear.

I mail A LOT. Sometimes more than once per day. So if at any time you wish to leave this list, you can easily find the "unsubscribe" link by simply scrolling down to the bottom of any email.

No need to complain.

8) Anything else?

Well, not really?

At least for now... But thanks for asking and thanks for your attention.

Anyhoo...

We'll talk again tomorrow.

Wuyen

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P.S. To find out more about how Email Funnel can be used for your business, you can visit here: https://wuyenhsu.com/apply

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