A lot of owners are panicking right now:
– “Got great ROAS Aug 1; then zero sales since Aug 2 – it’s crazy”
– “Mine tanked on 2nd”
– “Mine tanked, too. So I killed my main $10k/day campaigns…”
– “Not even bothering anymore…”
– “FB ads acting like roller coasters for a few days, so unpredictable! lol”
Ouch
If you’re dependent on FB, here’s the bad news:
It’s gonna suck for a few more months.
Election season + Summer ads
(The two parties dumped 606 million dollars into advertising in 2024. How can you compete with that?)
And that’s why the algorithm is going mayhem right now.
So, here’s my advice:
It’s time to shift your focus.
Work on the backend.
Production. Customer support. Email list.
These are things that you should be improving… but didn’t have time.
Well, now you have time.
Iron out the kinks. Train your team. Build out the automations.
This way…
When peak shopping season arrives – in Nov & Dec – you’ll be ready to crush your competitors.
They’ve spent all their resources fighting for attention with Trump…
But you’re well-rested and prepared!
And if you want help with your automations, reach out.
Cheering for you,
Wuyen