Last week, Crowdstrike released a tiny update that crashed 8.5 million computers worldwide – the worst IT outage in human history.
Think about it:
Imagine you’re an engineer at Crowdstrike…
It’s Friday. You’re winding down for the weekend.
Your only task today is to upload ONE tiny update file into the system. So, you gracefully finish your task, click upload, and…
You “accidentally” take down half of the Western civilization.
Oopsie?
But the coolest part is…
It looks like both Microsoft AND Cloudstrike have zero responsibility for billions of dollars lost… (hey, it’s in the terms. did you not get the memo?)
…even though Delta Airlines is still melting down this week.
(but who cares? Delta is horrible anyway, right?)
This whole thing is so ridiculous that it’s incredible at the same time.
It reminds me of FB’s outage in Feb 2024.
60 minutes outage…
Affecting hundreds of thousands of businesses…
And millions of dollars lost…
Did Zuckerberg even apologize?
(I don’t recall)
And that’s why you want to have three legs in your business.
One paid traffic.
One earned traffic.
One owned traffic.
It’s not too complicated… but having the eggs in multiple baskets.
Now, if you want help building a system to harvest the “owned traffic”… without adding 14 tasks to your already busy to-do list, reach out.
I have something you’ll probably love.
Cheering for you,
Wuyen