A quick recap

Here’s a quick recap…

We’ve shared the first 6 steps of my 21-Step E-commerce Email Marketing Gameplan. So far, you’ve discovered:

~ Cost of acquisition is the wrong metric. You should be focusing on X

~ The first thing to ask for before hiring any email marketer

~ Why isn’t Klaviyo your friend

~ The most costly mistake in segmentation (and how the traditional beliefs is wrong)

~ The best “design” for your emails

~ Your email marketing should dance like Muhammad Ali

*jab-jab-cross-jab-jab-jab-cross-HOOK*

~ The #1 most important punch in boxing email marketing

~ How to send emails your readers open, read, click, and BUY every day

~ The technical side of email marketing (and what’s the real job for business owners)

I know.

This is a lot of information.

So, we’ll take a break today and let you catch up.

To make it easier for you, here are the links:

Part 1 – diaper duty email marketing

Part 2 – when you’re famous…

Part 3 – 5 pillars to become more famous

Part 4 – but does this work for physical products?

Part 5 – why advertising works… and fails

Part 6 – LTV

Part 7 – [EPE 1 of 21] – Moolah finding audit

Part 8 – [EPE 2 of 21] – Expanding your segment

Part 9 – [EPE 3 of 21]  – ‘Get out of jail’ Plain Text Template

Part 10 – [EPE 4 of 21] – Laidback Promo Calendar

Part 11 – the 1-2-3 combo

Part 12 – [EPE 5 of 21] – Simple Story Campaigns

Part 13 – [EPE 5.2 of 21] – Simple Story Campaigns

Part 14 – [EPE 5.3 of 21] – Simple Story Campaigns

Part 15 – [EPE 6 of 21] –  Deliverability Monitor

Part 16 – [EPE 6.2 of 21] –  Deliverability Monitor (plus a rant)

Part 17 – [EPE 6.3 of 21] –  Deliverability Monitor (how to inbox more)

Part 18 – A quick recap (today)

To be continued…
– WYH