Imagine Mike Tyson is in the field.
No, not the old fella fighting Jake Paul.
The young, furious, and deadly “Iron” Mike Tyson.
*ding-ding-ding*
The match starts. Tyson closes in on the opponent.
You can see the fear in his opponent’s eyes. The opponent makes a wimpy little jab, trying to maintain a little distance.
Tyson, fearlessly, takes the bait.
He bobs and weaves in his infamous peek-a-boo style, invading the opponent’s space. Then –
Jab
Jab
Leaping Left Hook
*thump*
K.O.
The opponent is down. The fight is over.
Mike Tyson is one of the most powerful boxers in history. Nearly every single punch has the potential to knock out a competitor.
But even with all his force…
Tyson still relied on 2 deadly weapons:
~ Arching uppercuts
Plus
~ Leaping left hook
Because the technique behind these 2 moves allowed him to leverage his strength and speed fully, giving him a sure-fire way to K.O. the enemy.
Same for email marketing.
Yes, jab campaigns are the most important emails.
Yes, hit flows are crucial to your bottom line.
But hook launches (also known as Promo Events or Flash Sales)… when done right… can make it rain like no other strategy can.
Launches are your leaping left hook.
**Lesson for business owner**
First, a quick definition of “launches.”
Launch is a sales event you host—with a mindblowing offer—with a clear open and close cart day—with a good reason why.
Think…
Mother’s Day Flash Sale
Black Friday Cyber Monday Deal
Christmas Specials
Now that you know what a “launch” is…
Tomorrow, I’m gonna share some common (and costly) mistakes when it comes to running these launches.
But for now –
I want you to revisit Step #4: [EPE 4 of 21] – Laidback Promo Calendar and look at the promo calendar you’ve created.
Ask yourself:
What is a “good reason” to do a promo for the next 1-2 months?
To give you a few examples:
Releasing a new product?
Releasing a new product line?
Re-releasing a discontinued product?
Raising the price? Lowering the price?
Celebrating any upcoming holidays, events, dates, and/or anniversaries?
Celebrating anything in your “personal” life?
Running out of stock for any of our products?
Restocking soon for a product that’s high in demand?
Discontinuing a product?
To be continued…
– WYH