When I say “brisket,” what comes to mind?
BBQ?
Austin?
Juicy tenderness?
Well, if you only know Texas-style smoked beef brisket, you’re missing out.
Today, let me introduce you to a Jewish icon:
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
When I asked GPT to give me 15 little-known stories about pastrami…
SEVEN were related to Katz’s.
This is why Katz’s is a culture landmark in the heart of a generation.
Here’s a video that gives you all the back stories:
Now, let’s dive into how to use email storytelling to sell some cured meat:
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email – Origin Story
- Email 2: Desired outcome (4hr later)
Day 1
- Email 3: Logical argument
Day 2
- Email 4: Selling on identity
Day 3
- Email 5: Objection Handling
Welcome Sequence Sample
Next Step
Want to maximize your earnings through story emails?