As a male copywriter, I haven’t written for many women’s wear brands.
(naturally)
Buy hey, there’s a first in everything.
So, let me introduce you to the Welcome Sequence Sample I wrote for WISKII.
Why WISKII?
Because they’ve been following me around on FB for two weeks.
(stop. I told you I’m not gonna wear a sports bra)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
WISKII is a relatively new activewear brand—founded in 2020 by Daisy Ye.
Unfortunately…
I couldn’t find a lot of information about their origin story.
So, let’s dive straight in 👇
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email – Origin Story
- Email 2: Desired outcome (4hr later)
Day 1
- Email 3: Logical argument
Day 2
- Email 4: Selling on identity
Day 3
- Email 5: Objection Handling
Welcome Sequence Sample
Next Step
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