When I was a kid, I was told:
“You should never sleep in a bamboo garden.”
Because bamboo grows SO FAST… it’ll pierce through your body overnight.
Now, I’m pretty sure this is a myth. (Is it?!) But bamboo does grow 1 meter a day, making it the MVP resource for sustainability.
Today, let me introduce you to a brand that thrives on bamboo power –
The definition of sustainability meets luxury.
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
I’ve been traveling in Hong Kong for the last week…
So, I’m going to take a break when the founder makes the introduction:
Now, let’s look at how you can sell some bedding with stories:
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email – Origin Story
- Email 2: Deliverability Boost (30min later)
Day 1
- Email 3: Desired outcome
Day 2
- Email 4: Logical argument (frame the problem)
Day 3
- Email 5: Selling on identity
Day 4
- Email 6: Objection Handling
Welcome Sequence Sample
Next Step
Want to maximize your earnings through story emails?