If you’re a parent, you know how hard it is.
You’re doing everything possible to give your little one the best. You’re not getting much sleep. And you’re barely hanging on with the tip of your finger.
Yet –
There will be people who have no idea your challenge, making hurtful comments like:
“How hard can it be?”
“Are you sure you’re doing everything you can?”
“You’re overreacting.”
SHUT UP.
Do not urge others to be kind until you have experienced their suffering
(rant over)
Let’s dive into today’s welcome sequence sample (ft. BioGaia)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
BioGaia is the leading company in Probiotic products for infants.
When my wife and I were at the postpartum center, we noticed that…
EVERY SINGLE BABY had a bottle of Protectis BABY – Probiotic Drops beside their bed… so we got one, too.
This tells you enough about the brand.
Welcome Sequence Strategy
Correction: I recorded the video before I realized that BioGaia has two separate websites: one for the corporation and one for their online store. So… they do have an online store where they sell DTC . However, they are not actively collecting subscribers on their website
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email (Desired Outcome)
- Email 2: Origin Story (4hr later)
Day 1
- Email 3: Logical argument (frame the problem)
Day 2
- Email 4: Selling on identity
Welcome Sequence Sample
Next Step
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