Tea is liquid wisdom. So many stories are rooted in this beverage that you will never run out of email ideas.
To give you a few examples:
- Tea in “Alice in Wonderland”: The Mad Hatter’s tea party symbolizes not only whimsy but also how tea can provide comfort and social connection in surreal circumstances
- Tea-Drinking Animals: Fun fact—some zoo animals, like elephants, are occasionally offered herbal teas as a treat, which can be both calming and beneficial to their digestion
- Mahatma Gandhi’s Love & Hate Relationship with Tea: Despite being a simple man, Gandhi occasionally enjoyed tea, symbolizing the drink’s cultural significance during his lifetime. But later in life, Gandhi started the anti-tea campaign, rejecting it as a stimulant
Neverending hooks.
Today, let me explore the tip of the teabag with a Story-Driven Welcome Sequence (ft. Teabox)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
Teabox was founded in 2012.
I’ll let the founder, Kausshal Dugarr, explain it to you:
Now, let’s dive straight into the Welcome Sequence I wrote:
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email + Origin Story
- Email 2: Deliverability booster Email (30min later)
- Email 3: Desired outcome (4hr later)
Day 1
- Email 4: Logical argument (frame the problem)
Day 2
- Email 5: Selling on identity
Day 3
- Email 6: Objection handling
Welcome Sequence Sample
Next Step
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