A few weeks ago…
My little one started a terrible routine. Every night, as the clock struck eight, she would turn into a devil –
Screaming at the top of her lungs.
Not sick. Don’t want milk. Just slept. New diaper.
No good reason.
It became so frustrating that my wife noticed my temper building up.
When she started to yell, I would…
Stop hugging her. Avoid playing with her. And ignore her altogether.
So… my wife came up with a brilliant plan:
One day, after dinner, she said:
“Let’s go for a walk.”
But instead of a random stroll, she led me directly to a luxurious chocolate shop nearby. This is our agreement before getting married:
“If I’m ever too angry, just get me some good chocolate, and I’ll be fine.”
I just want to share how much I love chocolate.
So… welcome to another sequence, ft. Li-Lac Chocolate.
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
Full disclaimer
These are welcome sequence samples I wrote for a particular brand without first talking with anyone on the team. I’ll be reaching out to the owners to encourage a real test, but I won’t have real data for every flow
With that being said…
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BRAND INTRODUCTION
Li-Lac Chocolate was founded in 1923.
The oldest chocolate house in Manhattan.
When you have over 100 years of rich history… You can tell unlimited good stories. Here, I shared a few in the welcome sequence I wrote for Li-Lac 👇
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email + Origin Story
- Recommended: Deliverability booster Email (30min later)
- Email 2: Desired outcome (4hr later)
Day 1
- Email 3: Logical argument (frame the problem)
Day 2
- Email 4: Selling on identity
Day 3
- Email 5: Objection handling
Welcome Sequence Sample
Next Step
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