As a foodie… plus a proud home chef… there’s one thing I never understood—the passion behind extra virgin olive oil.
To me…
“They all taste the same… and, quite frankly, not that good.”
Most olive oil emits a pungent, rubbery smell that doesn’t even smell like food. So… it was always a mystery why European people loved it.
Then, I came across Kosterina.
An olive oil company that insists on importing authentic Greek olive oil.
Reading their stories…
It started to make sense.
So, I dived deeper into the research and wrote the welcome sequence below.
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
Kosterina already has a lovely Origin Story on their website…
As I started my own family, I started cooking more at home. I found that the Greek “extra virgin” olive oil at the supermarket here tasted absolutely nothing like what my family produced and enjoyed in Greece. I knew I wanted to bring the good stuff to the US.
– by Katina Mountanos, founder of Kosterina
I love olive oil > I couldn’t find good olive oil in the US > launched Kosterina
A decent Hero’s Journey.
I’ll let you read it yourself >> here
Without more dwelling, let’s talk about the Welcome Flow Strategy I recommend for Kosterina 👇
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – subscriber opted in
- Email 1: Welcome Email + Origin Story
- Recommended: Deliverability booster Email (30min later)
- Email 2: Desired outcome (4hr later)
Day 1
- Email 3: Logical argument (frame the problem)
Day 2
- Email 4: Selling on identity
Day 3
- Email 5: Objection handling
Welcome Sequence Sample
Next Step
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