Recently, I noticed something interesting about myself:
Even though I don’t associate myself as a “minimalist,” I do live some part of my life like one.
For example:
~ I rarely ever buy new clothes
(I can fit all my clothes into two drawers)
~ my phone and computer lasts forever
(my last laptop survived for 12 years… and is still my backup computer now)
I like to say it’s because I’m frugal…
But the truth is –
I’m just too “lazy” to try anything new (besides food). Fortunately, I’m not lazy in challenging myself when writing copy.
That’s why, today, I have an interesting one:
A jewelry brand—something very distant from my buying behavior.
(ft. Gratinsta)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
Gratinsta (pronounced ‘Grat-Insta’) was founded by Manali Shinde in 2021.
Nature helped heal Manali from two tragic losses. Now, she wants to share the same joy with the world.
Hence, the launch of Gratinsta—a nature-inspired jewelry brand.
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0 – Selling to the “Ready-to-Buy” prospects
- Email 1 – Welcome Email (Origin story)
- (wait 30 mins)
- Email 2 – Personal Checkin (boost deliverability)
Day 1:
- Email 3 – Story Email (Problem)
Day 2
- Email 4 – Story Email (Identity)
Welcome Sequence Sample
Next Step
Want to maximize your earnings through story emails?