Okay. I’ll admit…
I’m writing too many of these WS for food and beverage brands.
But what can I say—I’m a foodie at heart.
And without a doubt…
Chocolate is at the top of my list.
So, let me introduce you to yet another welcome sequence for a chocolate company (ft. Vosges Haut-Chocolat)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
➡️ If you enjoyed this content… or you’ve read more than two of my content… you’ll want to subscribe to my newsletter, where I share how to build an eCommerce Profit Engine without spending more on ads:
👉 Click Here to get notified of future issues➡️ If you want to work with me, go here
BRAND INTRODUCTION
A smart marketer told me you should never show an 8/9 enthusiasm for a company. Reframe the compliment…
It shouldn’t be, “I love the brand.”
It should be, “Hmm, interest. I dig the message.”
So…
I dig the message behind Vosges Haut-Chocolat.
“We don’t sell chocolate. We tell stories. Every bite takes you to a distant place… so you can travel the world through chocolate.”
Nice.
How about we tell some stories in your welcome flow?
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Day 0:
- Email 1 – Welcome Email (Bonus > Origin > Problem > Mechanism)
- (wait 30 mins)
- Email 2 – Personal Check-In (boost deliverability)
Day 1:
- Email 3 – Story Email (Desire)
Day 2
- Email 4 – Story Email (Identity)
Day 3
- Email 5 – Story Email (Objection)
Welcome Sequence Sample
Next Step
Want to maximize your earnings through story emails?