[100WSC] #014: WeGotMeat Welcome Sequence + Explainer Video (Food & Beverage)

I’m not a religious person.

That’s why I’ve mostly avoided writing for any products rooted in religion.

But then this is the 100 Welcome Sequences Challenge…

As a challenge, I want to leave my comfort zone and write for brands I have little experience with. So, let me introduce you to –

WeGotMeat Farms.

RECAP OF THE CHALLENGE [100WSC]

Before we dive in, here’s a quick recap for newcomers:

A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY. 

Fine.

Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]

(you can read more on my site)

With that being said…

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BRAND INTRODUCTION

Ecommerce Email Marketing - WeGotMeat Logo

WeGotMeat offers 100% Halal-compliant meats.

Now, I have to admit…

I used ChatGPT to look up what Halal means.

“The animal must be healthy, and the slaughter must be a swift, clean cut to its throat.” – ChatGPT

Gotcha.

Now, let’s dive into the welcome sequence👇

Welcome Sequence Strategy

WELCOME SEQUENCE STRUCTURE

Day 0 – the day the subscriber joins the email list

  • Email #1 – The origin story (building relationship + framing problem)
  • Email #2 – Personal check-in (boost deliverability)

Day 1 

  • Email #3 – Top selling point

Day 2 

  • Email #4 – Aspiring Identity w/ FOMO

Welcome Sequence Sample

Next Step

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