For anyone who enjoys cooking…
You know how annoying it is to prepare for the broth (or stock).
I spend 4+ hours simmering broth for my little one’s solid food every Friday.
Butchering the meat, obtaining the bones, cleaning the debris, covering in water, boiling the liquid, skimming the impurities, clearing the stock, washing and cutting the vegetables, chopping the herbs, simmering for 4+ hours, and straining the leftovers—you have to do all these steps BEFORE you can even start cooking.
And then…
All your hard work goes sour in just a few days in the freaking fridge.
So… I was excited when I came across this product:
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
Better Than Bouillon is a brand of Summit Hill Foods – a fourth-generation family business located in Rome, Georgia.
I couldn’t find a ton of origin stories on the brand…
So, let’s dive straight into the welcome sequence I wrote:
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Email 1 – Frame the Problem (immediately)
- I didn’t talk about any origin story in this sequence because I couldn’t find anything exciting to share
Email 2 – Deliverability boost (30m later)
Email 3 – Aspiring Identity (4hr later)
Email 4 – Top selling point (1D later)
Email 5 – Objection Handling (1D later)
Email 6 – FOMO (1D later)
Welcome Sequence Sample
Next Step
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