Yesterday, I noticed I hadn’t written a Welcome Sequence Challenge for a supplement brand yet.
Supplement is one of the most significant niches for e-commerce.
So, let’s change that by…
Introducing you to a supplement company with a very unique mechanism –
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
BetterYou is a B Corp Certified supplement company.
B Corp stands for businesses that meet the highest verified social and environmental performance standards.
Less than 0.003% of companies are B Corp Certified.
That’s why I chose to write the WS for BetterYou.
(I hate those shady companies selling CBD products like a cancer cure)
Without further ado…
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Email 1 – Welcome w/ Origin Story
Email 2 – Deliverability Boost from Customer Support
Email 3 – Aspiring Identity for Customers
Email 4 – Framing the Problem
Email 5 – Top Selling Point w/ Aspiring Identity
Email 6 – FOMO
Welcome Sequence Sample
Next Step
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