When I was living in SF Bay Area, I had three hobbies:
* Take a stroll along Point Pinole Shoreline
* Drive up to Napa Valley to restock sweet wines
* Hit the Saturday farmer’s market
I love to cook, so I’m always looking for quality food. (and we all know you’re not going to find them in supermarkets)
I’m always willing to pay a premium for – Quality Beef!
And that’s why I’m excited to introduce:
Lazy T Ranch Welcome Sequence
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
Lazy T Ranch stands for premium beef by the old-fashioned way.
It’s the modern definition of the Wild West.
In addition…
I’m the perfect prospect.
When researching the brand, I fell in love with its message. So, essentially, I wrote this flow—like a love letter—to myself.
Welcome Sequence Strategy
(line-by-line breakdown)
WELCOME SEQUENCE STRUCTURE
Email 0 – Welcome Email w/ Origin Story
Email 1 – Personal Touch
Email 2 – Framing The Problem
Email 3 – Feature/Benefit
Email 4 – Throwing Rock
Email 5 – Objection Handling
Email 6 – Feedback
Welcome Sequence Sample
Next Step
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