It’s a steaming hot day.
Sweat is pouring down my forehead like a tropical rainstorm.
So, I opened the fridge, reaching for my water bottle.
*TWIST*
*CRACK*
Tracy walks by and sees a non-still picture of me frozen in front of the fridge.
“What’s wrong?” she asks.
I look up at her… look down… and look up again.
“I… don’t know?” I stare, dumbfounded, at the handle of the cap.
The only problem is –
The handle is supposed to be PART of the lid. I just broke it off like twisting the head off someone’s neck.
“I guess I don’t need to go to the gym anymore. I’m too strong!”
(or maybe it’s just poor quality)
The good news is –
The water bottle I’m about to share with you doesn’t have this problem. It’s an award-winning product designed to change the world.
Introducing 100 Welcome Sequences Challenge (ft. LARQ)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
(you can read more on my site)
With that being said…
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BRAND INTRODUCTION
LARQ is a legend.
It has the highest valuation ever on Shark Tank, striking a deal with Lori Greiner and Kevin O’Leary.
In short, LARQ is on a mission to eliminate single-use plastic bottled water…
Give you a self-cleaning bottle that can purify your water in 60 seconds, saying goodbye to stinky still water for good.
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Email 0 – Welcome Email w/ Origin Story
Email 1 – Deliverability Booster
Email 2 – Framing The Problem
Email 3 – Framing The Problem (part 2)
Email 4 – Feature/Benefit
Email 5 – Aspiring Identity
Email 6 – Objection Handling w/ Proof
Email 7 – Encourage action by appealing to self-interest
Welcome Sequence Sample
Next Step
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