If you’ve been following me for a while…
You know I LOVE chocolate.
(…arguably more than my daughter😜)
So, it makes sense to write about a variety of chocolate brands in my 100 Welcome Sequence Challenge.
Today, let me introduce you to –
The 4-Step Welcome Sequence
(ft. Wildwood Chocolate)
RECAP OF THE CHALLENGE [100WSC]
Before we dive in, here’s a quick recap for newcomers:
A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY.
Fine.
Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]
With that being said…~ If you enjoyed this content… or you’ve read more than two of my content… you’ll want to subscribe to my newsletter, where I share how to build an eCommerce Profit Engine without spending more on ads:
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BRAND INTRODUCTION
I’ve already written an article on Wildwood before:
>> Storytelling Weekly – #032 Wildwood Chocolate
So, there is no need to elaborate on the brand here.
Let’s dive straight into…
Welcome Sequence Strategy
WELCOME SEQUENCE STRUCTURE
Email 0 – Welcoming with a Show
- Greeting
- Optin offer
- Unwrapping gift experience (word painting)
- Introduce best sellers
- CTA
- PS – Introduce best sellers
Email 1 – Origin Story
- Our story
- How it all started
- What makes us special (compared to commodity chocolates)
- PS – Proof
Email 3 – Incentive & Urgency
- Remind them of the optin offer (again)
Email 4 – Referral Magnet
- Invite to people to recommend Wildwood
- Boost Instagram page
Welcome Sequence Sample
Next Step
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