[100WSC] #002 – The Perfect E-commerce Welcome Sequence (ft. Pipsnacks | Food)

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Okay, I’ll admit—I hate doing videos.

It’s just so much easier for me to write.

But then…

Anything in life worth having is hard.

So, let me introduce you to:

The Perfect E-Commerce Welcome Sequence

(ft. Pipsnacks + my first video breakdown)

RECAP OF THE CHALLENGE [100WSC]

Before we dive in, here’s a quick recap for newcomers:

A while ago, my mentor told me that if you want to become the best in the world, all you have to do is do the thing EVERY SINGLE DAY. 

Fine.

Here’s my journey to becoming the World’s #1 Welcome Sequence Guy For Ecommerce with the 100 Welcome Sequences Challenge [100WSC]

(you can read more here)

With that being said…

~ If you enjoyed this content… or you’ve read more than two of my content… you’ll want to subscribe to my newsletter, where I share how to build an eCommerce Profit Engine without spending more on ads:

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Welcome Sequence Strategy

WELCOME SEQUENCE STRUCTURE

Email 0 – Welcome Email w/ Origin Story

  • Greeting
  • Reaffirm subscription
  • Discount code
  • Origin Story (problem, challenge, mechanism)
  • CTA
  • Proof
  • PS – Introduce best-sellers

Email 1 – Deliverability Booster

  • Boost deliverability
  • Get people to reply/click

Email 2 – Framing The Problem

  • Introduce the problem
  • Give them a powerful analogy (“Even insects won’t eat”)
  • Why you’re different
  • Proof

Email 3 – Aspirational Identity (Oprah)

  • Positive association with Oprah and Pipsnacks
  • PS – Customer testimonials

Email 4 – Product Highlight with Story

  • Make the statement (“We’re more than just a snack”)
  • Curveball email that looks drastically different from normal sales emails

Email 5 – Product Highlight with Feature

  • Features/Benefits w/ word-painting
  • Proof

Email 6 – Objection Handling

  • Acknowledge the fact that people think popcorn is unhealthy
  • Make the argument (“Food is only as healthy as the ingredient”)
  • Why is Pipcorn a healthy snack
  • Proof

Email 7 – Deadline Urgency

  • Encourage prospects to give it a try
  • Proof
  • Remind deadline

Welcome Sequence Sample

👉 Tap here to see the Gdoc ➡

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